Haetae Confectionery & Foods Co.
How does the idea of honey-and-butter flavored salty potato chips grab you?
If you’re Korean, there’s a good chance you’re interested. Sales of “Honey Butter Chip” from Haetae Confectionery & Foods Co., South Korea’s second biggest confectionery firm, have gone through the roof since the product was released in August.
The snack—which Haetae says features the taste of French butter and acacia honey—has become near impossible to find in many stores and has begun appearing at marked-up prices online. On Joonggonara, a popular online secondhand goods forum, more than 60 offerings could be found Wednesday afternoon. One seller was offering a 120g packet at 3,200 won, up by a third from the original price of 2,500 won.
Popular singer Kang Min-kyung vented her frustration on Twitter
on Wednesday: “I went to five convenience stores and two supermarkets. You are nowhere to be seen. It might be a snack of fantasy. There must be some conspiracy,” she wrote.
According to Haetae, accumulated sales of the snack have reached 10.3 billion won, or $9.3 million, as of Tuesday. That’s about 3 billion won a month in an industry where a monthly sales figure of 1 billion won is considered a marker of success for a new product.
(Originally published in WSJ)